What is ads.txt?

What is ads.txt?

Ads.txt is a method to declare the seller as Authroized. Hence the publisher will sell the inventory to authorized seller. This will mainly helps publisher while getting inventory in RTB through ad exchanges.

How it works?

Publisher need to place the Seller details on the the txt file. This text file should be hosted on the publisher domain as like robots.txt.

eg: http://www.yourdomain.com/ads.txt

Declaration for ads.txt

• ads.txt file hosted at the publisher’s website, like robots.txt
• One line per authorized seller with up to four fields:
• Domain name of the advertising system
• Publisher’s account ID
• Type of account/relationship (DIRECT or RESELLER)
• Certification authority ID (currently TAG ID)

Example for publishers working with Google products

google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0
google.com, pub-0000000000000000, RESELLER, f08c47fec0942fa0

Example for publishers working with other SSPs/exchanges

#< SSP/Exchange Domain >, < SellerAccountID >, < PaymentsType >, < TAGID >
greenadexchange.com, 12345, DIRECT, AEC242
blueadexchange.com, 4536, DIRECT
silverssp.com, 9675, RESELLER

*The information contained in this post is for general information purposes only. The information is provided by What is ads.txt? and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.