Advertising is the Marketing strategy to promote our products or service. Everyone follows different marketing ideas to promote their services. Success and failure depend on their spend, return over investments and reach.
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Purpose and History:
The purpose of advertising to create the awareness about the company’s product or service to the customers. Advertising grows as like technology grows.
In olden days, people advertised their products through Radio but the impact is very less. Later television comes into the picture and company’s utilized perfectly to promote their products. Television advertising grows much faster than radio.Also, peoples begin to use newspaper and so on.
Even though the medium of advertisement changes with technology,spend is not affordable for the investors.So Marketing researchers and development companies taken a step into an another form of advertising to reach people in a smarter way called Online Advertising.
What is Online Advertising:
Using internet service to promote our product is called Online Advertising. This is done via advertising tool called Ad server. A server delivers the ad when the user visits the website.
Why is online advertising Popular?
We are in the modern age, all age groups use internet for their purposes. All are having the internet in their pockets through mobile.So it is easy for the advertisers to reach the different age groups with related advertising.
Advantage:
*Cost of advertising is less when compared to another medium.
*Reach the people Globally.*Result and measurement are easy
*Reduces the risk of investment
*Target the Audience Precisely with related advertising.
Types of Online Advertising
*Display and Video Advertising
*Paid Search Advertising
*Social Media Marketing
Display and Video Advertising:
Delivering the ads to the visitors in the form of text, image,Flash file, video, audio and rich media contents in the publisher website which links directly with the adserver.
Paid Search Advertising:
Delivers the ad when the people uses search engines. The main function of this advertising to deliver contextually related ads to their search keywords.
Google AdWords plays a major role in the Paid search advertising.
Social Media Marketing
Delivers the ad in social media websites like Facebook,Linkedin,Twitter,Instagram.
Top Ad servers in Industry:
*Google Ad manager (DFP)
*AdTech
*OpenX
*AdColt
*AdZerk
*Zedo
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