A publisher has determined that most of their users come to their site to read specific articles that they found through a search engine. Which approach would maximize the publisher’s revenue while keeping users happy?

  • Show only a snippet of the main article and include links to related articles above it to prove to the user that there’s other valuable content on their site.
  • Split the content into 5 pages, to have more page views.
  • Include some related or popular articles at the bottom of each article.
  • Avoid including links to related articles to allow the user to focus on the article they chose to read.

*The information contained in this post is for general information purposes only. The information is provided by A publisher has determined that most of their users come to their site to read specific articles that they found through a search engine. Which approach would maximize the publisher’s revenue while keeping users happy? and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.

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