Chapter 1: What is Online Advertising?

In this first chapter, we lay the foundation by explaining the fundamental concept of online advertising in a simple and approachable manner.

Defining Online Advertising

Online advertising is like digital billboards on the internet. Imagine the advertisements you see on highways, but now they’re on websites, social media, and search engines. Businesses use online advertising to get their messages in front of people who use the internet.

Why Advertise Online?

We’ll explore why businesses love online advertising. It’s all about reaching the right people at the right time. You’ll learn how online advertising helps companies connect with their target audience more effectively compared to traditional advertising methods.

By the end of this chapter, you’ll have a clear understanding of what online advertising is and why it’s such a powerful tool for businesses in the digital age. This knowledge will serve as a solid foundation for the rest of the book.