Chapter 2: The Basics of Online Ads

In this chapter, we dive deeper into the world of online advertising by exploring the core components and principles that underpin digital advertising campaigns.

Types of Online Ads

We’ll start by introducing the various types of online ads you encounter while browsing the internet. From simple text ads to eye-catching banners and engaging video ads, we’ll explain each type and provide examples so you can easily recognize them when you see them online.

How Online Ads Are Displayed

Ever wonder why you see certain ads on websites? We’ll uncover the magic behind this by explaining ad targeting. You’ll learn how online advertisers use data and technology to display the right ads to the right people at the right time. This concept will help you understand why online ads often feel personalized.

By the end of this chapter, you’ll have a solid grasp of the different types of online ads and how they’re strategically displayed to reach their intended audiences, making your online experience feel more relevant and engaging.

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