Chapter 3: The Players in Online Advertising

In this chapter, we take a closer look at the key players involved in the world of online advertising, shedding light on their roles and how they contribute to the digital advertising ecosystem.

Advertisers

Meet the advertisers – these are the businesses, organizations, and individuals who want to get their message out to the online world. We’ll delve into how advertisers create and design their ads, emphasizing the importance of creativity and strategy in crafting effective digital campaigns.

Publishers

On the other side of the equation are the publishers. These are the websites, social media platforms, and apps that host and display the ads created by advertisers. Discover how publishers make money from advertising and how they choose which ads to display on their platforms.

By the end of this chapter, you’ll understand the dynamic relationship between advertisers and publishers and how these two groups collaborate to bring online advertising campaigns to life. This knowledge will provide valuable insights into how ads appear on the websites and apps you visit daily.