Chapter 4: The Auction Behind the Ads
In this chapter, we’ll demystify the fascinating process that occurs behind the scenes whenever you see an ad online – the ad auction.
The Ad Auction
Think of online ads like a real-time auction. We’ll explain how this auction works and how advertisers bid for the opportunity to display their ads to you when you visit a website or use a search engine. You’ll gain insight into the competitive nature of online advertising and how this process determines which ads you see.
Keywords and Bidding
We’ll introduce you to the concept of keywords, which play a vital role in the ad auction process. Advertisers choose specific keywords related to their products or services to determine when their ads should be displayed. We’ll also delve into bidding strategies and how advertisers decide how much they’re willing to pay to show their ads.
By the end of this chapter, you’ll have a clear understanding of how online ads are selected and displayed to you based on keywords and bidding in real-time auctions, making your online experience more relevant and engaging.
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