In this chapter, we explore some of the common challenges and pitfalls that both advertisers and consumers encounter in the world of online advertising.
Ad blockers are tools that many people use to avoid seeing online ads. We’ll explain why ad blockers are popular and how they work. You’ll understand why some users choose to block ads and the implications this has for advertisers and publishers.
Discover the deceptive practice known as click fraud. We’ll explain how some individuals engage in fraudulent activities to generate fake clicks on ads. You’ll learn why click fraud is a concern for advertisers and how the industry works to detect and combat this issue.
By the end of this chapter, you’ll be aware of the challenges that exist in the online advertising landscape and how both advertisers and users navigate these obstacles to ensure a fair and trustworthy digital advertising ecosystem.
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