How to create video Native ads in Google Ad Manager?

Native ads are emerging best in the advertising industry and getting more interactions from the users. Video natives providing better yields/revenue to the publishers.

Benefits in Video natives:

* Reporting can be done based on video viewership not only relay on impressions and click.
* Able to see video metrics like how much time the video is played whether it is 25%, 50%, 75% or 100%.
* Video native provides option to serve In-banner video to the existing ad slot.
* Video native can be used as Outstream video.
* Video native does not require external video player.
* Video natives is powered with inbuilt video player from the Google Ad manager.
* Inbuilt video player have the option to upload videos in different ways like local video upload, from external links, VAST

How to create it Google Ad manager?

Follow the below steps to create video native ads.

Step 1: Login your account and navigate to Delivery tab at the left panel

Step 2: Create native Native

Step 3: Select HTML and CSS Editor

Step 4: Add style name at the top. Enter all required field below,
*Ad size: Fluid (recommended but can any required size)
*Customized Format: New Format
*Format name: Enter the format name ( Remember this name will appear in line item ad size when trafficking)
*Description: Optional
*Open measurement partner: Optional

Step 5: Add tick in the check box “Native Video Eligible

Step 6: Add variable based on the requirement. Example Headline for the video.

Step 7: Hit ‘Continue’ at the bottom left and move to the styling the native ad.

Step 8: Add the below code in the HTML code snippet area. Class video is required for getting video player in the template and ‘title’ for adding headlines. ‘Href’ for adding click through URL of the creative.

<div class='title'>
    <a class='title-link' href='%%CLICK_URL_UNESC%%%%DEST_URL%%' target='_top'>[%Headline%]</a>
 

<div class='video'>
    #%NATIVE_VIDEO_WRAPPER%#
  </div>
 </div>

Step 9: Add CSS for customizing the template and look of the creative. It depends on your requirement.

.video {
  display: flex;
  height: 100%;
  width: 200px;
}

.video div {
  display: flex;
}

Step 10: Save and continue to the next. Make sure to add inventory to your native ad slot. So that it will deliver when you add in line items.

Successfully created the Video native for your site. Hope this helps !!!!!

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