How to Serve Banners with Click as Phone Number in Google Ad Manager?

There are two methods to serve banner with the click as Phone Number

  1. Custom HTML code
  2. Inbuilt option

Custom HTML Code

It is simple anchor tag with tel: URI scheme

<a href="tel:123-456-7890"><img src="http://yourImagesource"></a>

The above code to be trafficked on the Custom creative uploading option. This code will serve on both desktop and Mobile. There is no restriction on it.

Inbuilt option

There are certain limitation on the inbuilt option. Creative will serve only Mobile. GAM will serve this creative only the device having the capability of calls.

Upload the image uploading option and select drop down “Phone number” from the destination Field. Enter Number and save it.

GAM image uploading option

Thank you!!!!

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