How to create Impression tracker in Google Ad Manager?

Creating impression tracker or tracking pixel is not available in Google Ad Manager by default.

Then How to do that?

But the workaround is here. Need to call the tagless request within a iframe will do the trick.

Steps to create Impression trackers.
  1. Create a ad unit with fixed size “1×1”

2. Next you need to replace the two thing in the below syntax
a.) Network code
b.) Ad unit Code

3. Network Code will be available in the address bar see below for reference.

4. Copy ad unit “code” from the step 1.

Syntax for Impression Tracker

https://securepubads.g.doubleclick.net/gampad/adx?iu=/1234/Impression_Tracker&sz=1×1&c=%%CACHEBUSTER%%&tile=1

  • Blue text is Network Code
  • Red Text is Ad unit code

How to use Impression tracker in Creative settings?

This requires custom creative upload, third party or creative templates. For example if you are using image creative, then upload the creative in the custom uploading option and add the impression tracker as below.

Impression tracker should be wrapped within the iframe so that it will work.

<iframe src="https://securepubads.g.doubleclick.net/gampad/adx?iu=/1234/Impression_Tracker&sz=1x1&c=%%CACHEBUSTER%%&tile=1" height="1" width="1"></iframe>

Commonly committing mistake.

Using impression tracker within the image tag method. Do not use this tag with the below syntax.

<img src="https://securepubads.g.doubleclick.net/gampad/adx?iu=/1234/Impression_Tracker&sz=1x1&c=%%CACHEBUSTER%%&tile=1" height="1" width="1"/>

If you need more information on the tagless request or simple URL techniques. Check the help article here.

Hope this helps !!!! Thank you !!!

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